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The remarkable supercar’s perfect balance of uncompromising aerodynamics with harmonious proportions is a result of the collaboration between the Ferrari Styling Centre and Pininfarina.
Happenings

Ferrari Launches The New F12berlinetta

IN Ferrari F12berlinetta, Ferrari, Singapore, The Shoppes at Marina Bay Sands, V12

The gorgeous Ferrari F12berlinetta debuts in Singapore and will be on display from 18 to 23 September at The Shoppes at Marina Bay Sands.


Happenings

McLaren Singapore Showroom Officially Opens

IN McLaren Singapore, McLaren Automotive, Singapore, MP4-12C, Showroom

The sleek showroom with a fully equipped service centre and customer care facilities will house the MP4-12C and McLaren's range of cars in years to come.


EDIFICE has been designated as the Official Watch Partner for the 2012 and 2013 seasons, and the Casio logo will continue to appear on racing suits worn by Vettel and Webber, as well as on the team wear. The logo will also stay on the nose sections of the team’s race cars. In addition to using team images in EDIFICE advertising, Casio plans to work again with Red Bull Racing to release special collaborative watch models. These global marketing activities are expected to further enhance the EDIFICE brand image.
The Pit

Casio Continues Official Partnership with Red Bull Racing F1 Team

IN Casio, Formula One, Red Bull Racing, F1, Formula One

Casio has renewed its contract with the Formula One World Champions, the Red Bull Racing team. Casio will make the most of this relationship to strengthen the brand image of its EDFICE watches.


Porsche sets the heartbeats ticking faster with an exclusive series of collectibles and apparels — Porsche Design Driver’s Selection — engineered for the avid brand enthusiast. The luxury sports collection is designed with the finest qualities of Porsche — refined technology, increased comfort, enhanced performance and sharpened design. The brand’s impeccable eye for details and precision is evident in the collection which consists of stylish polo tops (for men and women), brilliantly compartmentalised trolley cases to fun accessories like colourful key rings and caps embossed with the distinctive Porsche crest.
The Pit

Porsche accessories for all F1 fans!

IN Porsche, Porsche Design Driver’s Selection, Formula One.

Porsche ups the ante this Formula One season with an exclusive selection of luxury collectibles and apparels, engineered for the avid brand enthusiast


“At SingTel, we constantly look out for the latest technologies that deliver unique experiences to Singaporeans. The upgraded race simulators are a perfect example of our belief that amazing things happen when we think big,” said Mr. Derrick Heng, Director of Brand Experience, SingTel.
Happenings

SingTel Debuts The World’s First Race Simulator With Six Degrees Of Freedom

SingTel, Title Sponsor of the Formula 1â„¢ Singapore Grand Prix unveiled a new race car simulator that heightens the racing experience by introducing three additional motion cues.


From the early stages during the off-season, the team’s Formula One car is developed entirely in Siemens' NX software, based on functional requirements and the ever changing Formula One regulations. The model proceeds to outline structure where the Red Bull Racing design team has approximately 150 workstations running NX, to develop geometric part models for the entire vehicle. The NX system gets even more crucial during the race season, as performance-enhancing modifications to the car have to be produced in as little as one week.
Happenings

Siemens PLM Software And Red Bull Racing

IN Siemens, PLM, NX, Teamcenter

While drivers battle on the race track, what gives race teams the overall upper hand?


From the start of the 2011 Formula One season, Infiniti has joined the Red Bull Racing team as a major partner and features prominently on the race-winning RB7 driven by Sebastian Vettel and Mark Webber. Like many in the Red Bull Racing team, Sebastian has been driving products from the Infiniti range, both as his personal car but also at the different races around the world.
Happenings

Sebastian Vettel Is Infiniti's New Global Brand Ambassador

IN Red Bull Racing Team, Infiniti, F1, Sebastian Vettel

F1's young star driver pairs up with luxury car brand Infiniti.


A new aerodynamics package produced entirely from carbon fibre has been developed by McLaren Racing in compliance with GT3 regulations, incorporating a new front splitter, door blade, rear wing, diffuser and louvres in the front fenders.
Happenings

Mclaren Unleashes the MP4-12C GT3

IN Mclaren, MP4-12C, GT3, FIA, GT, CRS Racing

While the car is an engineering feat, Mclaren also unveiled a team and development programme that will keep its customers ahead.


This exciting new era for Caterham will be led by the company's existing management team, headed up by Caterham Cars Managing Director, Ansar Ali. Ansar has been responsible for Caterham's exports, creating the iconic Superlight R500 and the SP/300.R sports prototype racer, the first brand new model in 15 years.
Happenings

Team Lotus Buys Caterham Cars

IN Team, Enterprise, Lotus, Caterham, Cars

Simplify, add lightness and now, Formula One technology?


The rest of the stalls rounded up the carnival-like atmosphere. The official Formula One team merchandise booth sold all kinds of F1 memorabilia. Team booths from Red Bull Racing, Vodafone McLaren, Mercedes and Ferrari were present too. Malaysian Red Crescent Society members were on site, collecting donations to help victims of the tsunami and earthquakes in Japan.
The Pit

A Truly Asian Race Experience

IN 2011, Formula, One, Petronas, Malaysia, Grand, Prix

With shows, sales and parties, there is more to the 2011 Formula One Petronas Malaysia Grand Prix than the race itself.


Happenings

Zone 1 Ticket Holders To Enjoy Additional Viewing Experiences

IN Singtel, Singapore GP, 2011, F1

Singapore GP confirmed the integration of the Singapore Flyer into Zones 1 and 2 of the Marina Bay Street Circuit, allowing Zone 1 and Premier Walkabout ticket-holders complete access.


The Austrian energy drink company, which is fast gaining in popularity amongst Formula One aficionados thanks to the double championship winning feat of Red Bull Racing in 2010 and the perfect start to the 2011 campaign by world champion Sebastian Vettel, is expecting crowds upwards of 50,000 spectators to turn up for this show car event. On 22 April, motor sports enthusiasts can also expect the festivities to start at Ngee Ann City Civic Plaza, where the Red Bull Speed Street event will be based. One can expect Audi and Infiniti cars on display, as well as Red Bull Racing merchandise on sale, while Sony Computer Entertainment and Sony Singapore will be setting up a gaming area featuring the Red Bull X2010 super car in its PS3 game GT5 alongside four units of F1 simulators courtesy of Singapore GP, making the event a real motor racing extravaganza.
Happenings

Formula One Is Coming To Orchard Road This April!

IN F1, Singapore, Orchard Road, Red Bull

The public can now catch a first glimpse of the F1 show car outside the Singapore Marriott Hotel this weekend.


Happenings

David Coulthard Thrills Bukit Bintang Shoppers

IN Red Bull, David Coulthard, F1, Sepang, 2011

The Red Bull Speed Street event marked the first time that a F1 car sped down Malaysia's main shopping strip.


Motorsports

Sebastian Vettel Victorious At Melbourne

IN F1, 2011, Melbourne

Red Bull driver Sebastian Vettel started the new Formula One season with a flawless race from pole to finish to win the season-opening Australian Grand Prix.


Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity and energy with the movement of its hands and a distinctive watch face. With the electronics technology that Casio has developed over many years, the lineup featuring innovative chronographs that measure time in many ways using multiple moving hands and disk-shaped indicators has been created. The EQS-1100DB, released this year, is a high-performance solar-powered analog chronograph that also features a 1/1000-second stopwatch function with a distinctive multi-dimensional design. Red Bull Racing’s Team Principal, Christian Horner said, “We are delighted to continue the partnership between Red Bull Racing and Casio, and to build an even stronger cooperative relationship than last year. We pursue a high level of technology development, innovative ideas, and speed in everything we do. I’m confident that collaborating with a brand that embodies these concepts will bring benefits to both Casio and the Red Bull Racing team.” Red Bull Racing not only has a youthful image and energy, but also strives to achieve the fastest speed for its race cars through outstanding technology development capabilities. It also pursues the strategy of obtaining victory by leveraging the collective wisdom of the team. Casio believes that these qualities are a perfect match for the EDIFICE brand concept, and has been an official partner of Red Bull Racing since 2009. The company is honoured to be able to support the drivers Sebastian Vettel, who is the current world champion, and Mark Webber, and the rest of the Red Bull Racing team, for the third consecutive year.
Happenings

Casio Continues Official Partnership With Red Bull Racing

IN Casio, Edifice, Red Bull, F1

Casio Computer Co., Ltd., announced today that it will continue its partnership with the Red Bull Racing Formula One team throughout the 2011 season.


The wet tyre is used in case of heavy rain, while the intermediate is for a damp or drying track. The supersoft provides plenty of speed at the expense of durability, while the soft tyre lasts a bit longer but is still more biased towards performance. The medium tyre is a balanced compromise, while the hard tyre is the most durable of all. Seeing how the teams use the different characteristics of these tyres as part of their strategy will provide a vivid spectacle this year, designed to please the crowds.
Motorsports

Pirelli Shows Its Colours Heading To Australia

IN Pirelli, Tyre, F1

Italian firm Pirelli embarks on the first season of a three-year agreement to supply Formula One with tyres, has revealed the six different tyre colours that will be used throughout the season.


All selected participants will be receiving specialist hands-on training in fire safety and track recovery, while selected senior officials will be given attachment opportunities at overseas circuits to gain practical experience. This year, selected senior officials will be sent to Adelaide, Melbourne and Darwin in Australia as well as Sepang, Malaysia for training attachments.
Happenings

Singapore GP Opens Recruitment For Race Officials

IN Singapore, GP, F1, Night, Race, Officials, Recruitment

Here's your chance to be part of the world's first and only Formula One night race.


Classy and elegant, the Renault Fluence is Renault’s latest addition to the new Renault Family. The Renault Fluence 1.6A is designed with the aim to stand out as the most attractive sedan of its class. Beneath its elegant silhouette, lies an elegant interior, a long list of equipment and more passenger space than any in its class. With a length of 4.62 metres and its class-leading features, the Renault Fluence is positioned halfway between the C segment, for compact family cars, and the segment immediately above it.
Happenings

Renault Fluence Sneak Peek

IN Renault, Fluence

Renault F1 drivers recently unveiled a new potential volume seller at the Renault F1 media event at the Leng Kee Renault showroom last month.


Like Ferrari’s Felipe Massa at the end of the first lap - who started from the last position on the grid - Red Bull’s Mark Webber took advantage of the hiatus to switch from the soft-compound Bridgestone tyres to the more durable hard rubber, hoping to avoid stopping again. The Australian was followed by a host of midfield runners all hoping for similar strategic fortune. By the time racing resumed on the sixth lap, Webber was already back up to 10th as he swept past Timo Glock’s Virgin. At the front Alonso quickly regained his rhythm, holding Vettel at bay by 1.3 seconds as Hamilton maintained third and Button began to drift back in fourth place.
Motorsports

2010 Formula One SingTel Singapore Grand Prix

IN F1, Singapore, Night race, Marina, Ferrari

Fernando Alonso claims superb Singapore win.


During the one hour interactive session, Monaghan frequently stopped to quiz students and ask for their opinions on car-design decisions, and touching on topics ranging from the implications of F1 race regulations on car design to why gearboxes made from carbon are used, as well as keeping the audience enthralled throughout with his British wit and humour.
Happenings

Red Bull Racing Gives Wings To NUS Engineering

IN Red Bull, Racing, Engineering, NUS

Despite it being the school vacations, the chance to sit in a talk by Red Bull Racing'Â’s Head of Car Engineering, Paul Monaghan, proved too good to miss.



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